Résumé

Marketing and visual strategist with 10+ years’ of success developing and designing brands across multiple platforms. Trusted advisor who collaborates with business leaders and multidisciplinary teams. Proven leader with a strength for identifying talent, building and motivating cooperative teams to achieve goals. Excellent interpersonal skills with a sincere passion for blending communication and technology.

View my resume

Education

Digital Innovation in Marketing, M.S.    |    2017
Temple University - Fox School of Business and Management

Communication - Public Relations, B.S.    |    2006
Radford University

 

Recent Awards

2017 American Advertising Federation - Roanoke's ADDY® Awards
- Silver in Television Advertising, Single
  Spot :30 seconds for Carilion Children's
  Brand Awareness
- Silver in Integrated Advertising Local
  Consumer Campaigns for Colon Cancer
 Awareness

2016 Public Relations Society Of America (PRSA) Blue Ridge Chapter Summit Awards
- Best-in-Show Campaign for Carilion
  Children's Brand
- Best-in-Show Tactics for Carilion
  Children's Brand Launch Commercial
- Lin Chaff Award for Creativity for Carilion
  Children's Brand

2016 Western Virginia American Advertising Awards
- Silver in Specialty Advertising Campaign
  for Carilion Children's Launch Giveaways
- Silver in Online Interactive for Distracted
  Driving Social Awareness Campaign

2015 MASHSMD (Mid Atlantic Society for Healthcare Strategy and Market Development)
- Measure of Excellence Superior Award
  for Quiet Hospital Poster Campaign

2015 Healthcare Advertising Awards
- Gold for Quiet Hospital Poster Campaign
- Merit for #YesMamm Social Media
  Campaign

2015 Cancer Awareness Advertising Award
- Silver for Yes Mamm Campaign

2014 VSHMPR (Virginia Society of Healthcare Marketing and Public Relations)
- Measure of Excellence Superior Award f
  or Yes Mamm Campaign


Work History

Senior Marketing Specialist
Prior position: Marketing Specialist 
Carolinas Telco Federal Credit Union
In a nutshell: I'm half of the two-person marketing team taking this credit union to the next level. I create and manage content across all digital platforms and print mediums. I'm a copywriter, designer, editor, and brand manager. 

Marketing Communication Specialist II
Prior position: Marketing/Graphic Production Specialist
 
Carilion Clinic
In a nutshell: I am responsible for consulting, conceptualizing, and designing solutions for areas of Carilion Clinic and it’s affiliates. This includes design consultations, creative direction, production, working with vendors and more.

Marketing and Programs Coordinator 
Roanoke Regional Chamber of Commerce Small Business Development Center
In a nutshell: I was responsible for all programs, marketing of the center and the programs, and working with small business clients. I also negotiated contracts, maintained budgets, and more.

Temporary Administrative Assistant 
Blue Ridge Medical Imaging
In a nutshell: I supported accounting executives and maintained current customer accounts to ensure the utmost customer satisfaction. I served as a liaison between customers/clients, sales representatives, engineers, and administrative staff. All while, providing customer care service over the telephone.

Diagnostic Assistant & Imaging Assistant
Carilion Health System (New River Valley & Roanoke Memorial locations)
In a nutshell: I served as a liaison between patients, families, and other hospital staff. I scheduled medical appointments and prepared films for patients. I assisted technicians with procedures and films, along with digitizing and displaying films for radiologists and staff.

Promotions Assistant & Disc Jockey
Mel Wheeler Inc. - WXLK, WSLC, WSLQ
In a nutshell: I assisted sales and on-air staff with promotions in multiple locations. I assisted the promotions director with coordination and execution of remote broadcast events. I created and maintained on-air entertainment for audiences reaching more than a 60-mile radius. I assisted the night disc jock with producing evening shows, on-air discussions/topics, and figuring results of listener feedback.


Key Job Accomplishments

Carolina Telco Federal Credit Union

  • Created and managed marketing of most successful car loan promotion in history of Credit Union
  • Increased Facebook followers by 116% in seven months
  • Restructured vendor relations and archival storage system
  • Carilion Clinic 

  • Named, conceptualized, and designed a well-received and successful campaign for new urgent care services in 2012 (VelocityCare). Continue to be lead designer for VelocityCare into 2015
  • Lead designer on projects that received multiple nationally recognized awards
  • Held design consultant position on team when farmers' table exceeded share requirements by over 300%
  • Conceptualized and designed a well-received logo and brand for the new Carilion Children's in FY2016 and continue to be the brand manager

Carilion Clinic 

  • Named, conceptualized, and designed a well-received and successful campaign for new urgent care services in 2012 (VelocityCare). Continue to be lead designer for VelocityCare into 2015
  • Lead designer on projects that received multiple nationally recognized awards
  • Held design consultant position on team when farmers' table exceeded share requirements by over 300%
  • Conceptualized and designed a well-received logo and brand for the new Carilion Children's in FY2016 and continue to be the brand manager

Roanoke Regional Small Business Development Center

  • Successfully planned the first Women and Veterans Small Business Conference with more than 130 attendees, 20 vendors present, and a 94 percent satisfaction rate for breakout sessions and overall conference
  • Small Business Awards nominations increased 13 percent and applications increased 15 percent in the first year
  • Exceeded all Small Business Administration program and attendee goals for 2007 and on target to exceed goals for 2008

Blue Ridge Medical Imaging

  • Implemented new processes for credit transactions, time sheets, and staff expense reports
  • Salvaged an account that was previously languishing

Carilion Health System (now known as Carilion Clinic) 

  • Recognized in staff meetings for repeatedly creating new communication efforts for staff
  • Recognized by vice president for exceptional customer and staff assistance.
  • Recognized by team lead for exceptional patient service

Mel Wheeler Inc. (WXLK, WSLC, WSLQ)

  • Employer recognized strengths and added on-air shifts to promotion assistant position
  • Increased on-air time from once a month to every other weekend and some morning show assistance

Getting involved in the community

Roanoke Community Acupuncture // Volunteer receptionist and practitioner assistant
AD2 Roanoke // Past president, program chair, and member
American Advertising Federation // Past member, and past: communication chair, programs chair, education chair, and judging committee co-chair
Smart Beginnings Great Roanoke/Building Children's Futures Marketing Board // Past board member
Small Business Marketing Advisory Board // Past board member
Hidden Valley/Cave Spring Girl's Lacrosse // Past coach and player
Unbridled Change // Pro-bono marketing consultant and designer
Junior League of the Roanoke Valley // Pro-bono design work
Star City Truck Stop - Roanoke's Annual Food Truck Event // Pro-bono marketing consultant and designer
Old Southwest's Holiday Parlor Tour  // Pro-bono marketing consultant and designer
Mid-Atlantic Society for Healthcare Strategy and Market Development //  Past member